Here’s are some things to understand in order to start crafting your own meta tag: Creating the perfect meta tag for your post or website isn’t rocket science and anyone can do it with practice and guidance. We’ve established that meta tags are important because they are the determining factor for people to either read your content or go for a competitor’s. One of the most important things to remember is that creating worthwhile content is important, sure, but getting people to actually read it is a challenge that can be won with meta tags. Google constantly monitors the rankings and if no one clicks on a certain link then that link will be bumped down the rankings making them even less visible in search engines. Meta tags are vital to catching a reader’s attention and popular social media websites such as Facebook understand that.Īs you can see in the screenshot provided above, highlighted in red, Facebook appreciates the importance of meta tags as the first real step a person can take before they choose to view your content. Majority, if not all blogs allow its content creators to craft a meta tag for their current post. The Meta Tag is widely in use in many applications and websites. Look up any keyword and the most important factor to convince you that this is the article that you want to read is, of course, the meta tag. Of course, there are many more examples out there which you can see for yourself. This is also the very first thing people will see when they look up “SEO Hacker” on their favorite search engine. It is direct to the point and it tells people exactly what to expect in the website. The first very first thing a prospective searcher will find in your website is your meta tag. Meta tags are the starting line in any search related competition. One of the best ways to start converting people is by getting them interested in your content. The gist of what I’m saying is that meta tags might not have much of an impact on search engine optimization anymore but if you craft your meta tag for people then that’s an altogether different ball game.Īt the end of the day, one of the best ways your content can help your website is by converting people from passive supporters to active advocates of your cause.
We discussed in an earlier post that meta tags aren’t as powerful and useful as they once were, however, applications for meta tags are still many and relevant. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.” According to Moz.com, “Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. In reality, meta tags are essentially 150 to 160 words that describe what your website is, what it does and for whom. A lot of people feel that meta tags are complicated and some might even argue an altogether different language like computer code. In an earlier post, we discussed that meta tags are one of the most basic elements of SEO and that they have been around for a really long time. One of the most basic aspects of content writing is crafting the perfect meta tag to go with it.
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